Job Description We are currently looking for Front-End Developer (Optimizely + Lit + CMP & Personalization)- Offshore for our UAE operations. Required Skills: • Proficiency in HTML5, CSS3, JavaScript, TypeScript. • Hands-on experience with Lit framework and Web Components. • Familiarity with Optimizely Content Delivery API, CMP APIs, and Personalization APIs. • Understanding of event tracking frameworks and integration with analytics tools. • Experience implementing A/B tests and personalized UI variations. • Strong knowledge of SEO, accessibility (WCAG), and UX best practices. • Experience with Azure DevOps, CI/CD pipelines. Responsibilities: • Build and maintain user interfaces for Optimizely CMS using Lit (Web Components). • Integrate with Optimizely CMP APIs to display content from DAM. • Implement personalized UI components consuming Content Recommendation APIs. • Ensure event tracking for personalization (clicks, views, conversions). • Collaborate with back-end developers to deliver headless and hybrid experiences. • Optimize front-end performance for personalization-driven content. • Ensure responsive, accessible, and SEO-friendly implementation. Joining time frame: 2 weeks (maximum 1 month)